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IMBA Music: 18 Artists Signed and a Legend in the Studio

July 12, 2026 · #imba #music #creator-economy

IMBA Music on Instagram — label artists

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The industry is built against the artist

Major labels take up to 95% of the rights while thousands of talented musicians stay in the shadows — no budget, no connections, no chance of being heard. That is the problem IMBA Music, ATOM Group’s label and production center, set out to fix.

What IMBA does differently

IMBA finds artists around the world, signs them and gives them what used to belong only to the top tier:

  • production, branding and marketing;
  • playlist placement and partnerships;
  • global distribution — one button, every platform that matters;
  • legal protection and a digital contract signed in minutes;
  • a live audience through JGGL, the ecosystem’s AI social network.

The key difference: the artist keeps 50% of their rights. On the platform side, fans and investors can back an artist’s catalogue through Digital Cards tied to real songs — earning accruals based on how tracks perform on Spotify and Apple Music.

Joe Lynn Turner in the studio

Joe Lynn Turner — the voice behind Rainbow and Deep Purple — walked into IMBA’s studio, looked around, called it state-of-the-art, and recorded. Then he sat down for a podcast about where music is heading and how AI fits that future.

“It’s way beyond what I started with,” he said. That is the level the label is building at — not for the chosen few, but for every artist who never had access to rooms like this.

The first 18

IMBA has signed its first 18 artists, each selected for their sound, drive and growth potential, with introductions rolling out on the label’s Instagram. The platform’s MVP is complete and in final testing before public launch — with the first wave of artists onboarding now.